Recently, Tim had the opportunity to give a networking seminar to the Washington Redskins Cheerleaders and the Ambassadors. Here is what he had to say:
As I went through the years as an entrepreneur, I learned that being different, standing out, and branding yourself with companies that are well-known separates you from your competition. In today's social media business driven climate, these are important components to utilize in being successful, both as an individual and in business.
Being a suite owner, I have the opportunity to take clients on the field during pregame warm-ups. As you could imagine, a lot of my clients are shocked and overly excited to be there. One of my clients said "I feel like kissing the ground this is where the “Football Gods” play!”, causally strolling past camera crews, new reporters, and professional athletes. They immediately begin to take pictures and, within minutes, those pictures are on shared on their social media outlets, boasting friends of where they are. I am also a sponsor for the Washington Redskins Cheerleaders and, getting to know some of personally, they are so use to being on the field in front of 80,000 people and on national TV it seems like a normal life to them. I thought this is an opportunity that is being missed by these young ladies!
The past couple of weeks, I had a unique opportunity to host a couple of business seminars for the entire Washington Redskins Cheerleader organization at FedEx Field in Landover Maryland. The feedback I had was tremendous, feeling accomplished that I conveyed (and perhaps enlightened) what I called the “Owning It” task to these professional women.
Our seminars were about networking and “Owning It”, speaking specific on using their status as an NFL Cheerleader and separating themselves from their competition. Some of the cheerleaders were finishing college and looking for careers, touching on the subject of how resumes are reviewed online and how they their Cheerleader status to separate themselves from others competing for the same job. Others were already in careers and now see how they can take advantage of being a cheerleader in the business world. Some of the cheerleaders have been visiting our troops over in the Middle East and have been on Blackhawk helicopters wearing bullet proof vests. (You would never see me doing that!), while others were in last year’s New Year parade in China.
These are unique and different events in their young lives with the potential to benefit them when someone is looking at their background for a career and comparing it to others, seeking employment for the same professional job.
In short, it’s about being different and “owning” your difference is what will make you truly successful in today’s business world.